OUR CAMPAIGNS
As you explore the dynamic world of IAM, anticipate a direct mail experience like no other. Our tailored direct mail solutions for Staffed Events, Buyback, Bankruptcy, and Credit are designed to elevate your dealership sales to unprecedented heights. At IAM, we bring a unique approach to direct mail, ensuring each campaign is not just a piece of mail but a strategic and engaging outreach. From concept to execution, our team is committed to delivering impactful results. We look forward to transforming your dealership campaigns and making every piece of mail a success story.
MASTER THE PUTT HOSTED EVENT
• Dealership Managed Event with Fun Atmosphere
• Focus on New or Pre-Owned Sales. You Decide!
• Highly Skilled Event Director Provided to Oversee
• Creates Showroom Excitement
• Provides Superior Customer Experience
• Prizes Awarded On-site (Excellent Community Branding)
20,000 mailers x $1.09 each at $22,800
Add $1,555 per day for additional selling days
Included in Package:
• Customized advertising piece
• IAM provided Sales Director to oversee promotion and assist with closing deals
• All cash and hard prizes (60’ LCD TV, $250, $100 Gift Card, $20 bills)
• All prizes will be on-site & staged in the showroom for immediate presentation
• Hole’N One Insurance policy to $10,000 for cash grand prize
• Mailing list and postal receipts upon request
Does not include helium for staging area balloons and 4x8 table(s) for Putting and Prize area staging.
Mail campaign payment must be received prior to printing the advertising piece.
OVERVIEW OF ADVERTISING PIECE & STRATEGY
• Hole-in-One Insurance for “odds-on” $10,000 grand prize giveaway
• Mail list constructed like staffed sale list using filters when possible along with real time customer response analytics provided for on the fly tracking
EVENT & LOCATION SET-UP OVERVIEW
• 3 day event with actual prizes on site:
• 60” TV
• $250 Gift Cards
• $20 Cash - 10 Winners
•Putting area staged with (dealer provided table) for prizes, putting green, photo board for winners.
EVENT DIRECTOR RESPONSIBILITY
Prior to intro to in-house sales reps, event Director will register arriving customers when possible, advising customer about how the “drive and putt” campaign works. Basically, after the customer takes a test drive, customer will be brought to the staging area for a one chance putt to win a prize.
• If putt is made, prize awarded, photo taken, release signed for future use, scratch off given for “today only” additional savings discount
If licensed to sell in applicable state, Event Director will continue working with customer and sales rep when possible for purchase. Event Director is highly competent, professional and possesses strong closing abilities when called upon. Event Director will work directly with in-house management team and TO customers when possible.
INTEGRATED & SEAMLESS RESPONSE CAPTURING, TRACKING & MANAGEMENT
SIMPLICITY. FUNCTION. PERFORMANCE.
IAM takes pride in offering a cutting-edge, seamless dashboard that brings Live Call Center, IVR, Web Forms, and Text Functions all in one easy-to-use portal. Capturing, tracking, and managing opportunities has never been more efficient. Our intuitive dashboard, designed for simplicity and ease of use, provides all the tools and resources you need for direct mail success. Navigate effortlessly and enjoy the convenience of real-time access to your opportunities. Seamlessly integrated with automotive CRM tools, our dashboard ensures you can collaborate seamlessly with your BDC and Sales team. IAM's integrated dashboard—where success meets simplicity.
- Detailed Leads with Customer Information
- Tagging and Notes Function
- Appointment Setting
- View Current and Historical Campaigns to Compare
- In Depth Reporting Functions
- In Market Buyer Report
- Response Mapping
CORNHOLE CHALLENGE HOSTED EVENT
10,000 mailers $14,900.00
• Included in package:
• Customized advertising piece with our Trademarked product
• Live Representative for “appointment setting”
• IAM provided Sales Director to oversee promotion and close deals • All cash and hard prizes (Up to 60’ TV, $250 and $100 Gift Card
• Hole’N One Insurance policy to $10,000 for cash grand prize
• All On-Site promo materials for staging area
• Mailing list and postal receipts upon request
• Add $1,555 per day for additional selling days
Does not include helium for staging area balloons and 4x8 table(s) for Putting and prize area staging
Mail campaign payment must be received prior to printing the advertising piece
Event OVERVIEW
Overview of Advertising Piece & Mail Strategy
• Presentation features high traffic mail piece printed on hearty stock • Hole-in-One Insurance for “odds-on” $10,000 grand prize giveaway
• Mail list constructed like staffed sale list using filters when possible along with real time customer response analytics provided for on the fly tracking
Event Overview / Location Set-up
3 day event with actual prizes on site (up to 60” TV, $250 Walmart Gift Cards, $20 Cash x 10)
Cornhole Game staged with (dealer provided table) for prizes, game equip- ment, photo board for winners.
Event Director Responsibility
Prior to intro to in-house sales reps, event Director will register arriving customers when possible, advising customer about how the “drive and putt” campaign works. Basically, after the customer takes a test drive, customer will be brought to the staging area for a one chance throw to win a prize.
If the throw is made, prize awarded, photo taken, release signed for future use, scratch off given for “today only” additional savings discount.
THANKSGIVING TURKEY MAILERS
As Thanksgiving approaches, it's not just about turkeys; it's about expressing gratitude to those who make your dealership thrive—your valued customers. Introducing our Thanksgiving Turkey Mailers, a heartfelt way to thank your customers for their business and loyalty.
Picture this more than a mailer; it's an invitation to bring your customers back into your dealership family. Whether you choose to delight them with our Butterball Gift Checks or a Grocery store gift card, these campaigns are crafted to leave a lasting impression.
It's not just about giving; it's about creating an experience that resonates. As customers return to redeem their Thanksgiving treats, you're not just making sales; you're building relationships and fostering brand loyalty.
Let's make this Thanksgiving a season of gratitude and success for your dealership. Ready to send out warmth and thanks in every mailer? Let's connect!
HANDWRITTEN BUYBACK WITH BUSINESS CARD
In a digital age, there's something undeniably impactful about receiving a handwritten letter. It goes beyond words on a page—it's a personal touch, a connection forged through the strokes of a pen. Handwritten style direct mail campaigns speak volumes in authenticity, standing out in a sea of impersonal communications.
Imagine your message reaching your audience not as another advertisement but as a heartfelt note from a friend. It's the magic of creating an emotional connection that resonates. At IAM, we understand the strength of this approach. Our handwritten style campaigns are not just about marketing; they're about building relationships and making lasting impressions. Elevate your outreach and witness the transformative power of personalized connection!
BANKRUPTCY CAMPAIGN
In the competitive landscape of automotive marketing, differentiation is key. That's why we're excited to introduce you to the game-changing strategy of Targeted Bankruptcy Direct Mail Campaigns. This powerful tool not only positions your dealership as a solution provider but also taps into a crucial market segment.
Consider this more than a campaign—it's an opportunity to serve your community by addressing a fundamental need: reliable transportation during challenging times. By extending a helping hand to those navigating bankruptcy, you're not just making sales; you're building trust and loyalty.
As participants experience the benefits of your dealership during a pivotal moment, they become more than customers—they become advocates. The positive impact ripples through referrals and long-term brand loyalty.
Let's embark on this journey together, driving success not just for your dealership but for the community you serve. Elevate your marketing strategy with compassion, connection, and results.
Ready to make a difference and stand out in the market? Let's talk!
FIRM OFFER OF CREDIT CAMPAIGN
Imagine reaching customers who have not only expressed interest in your offerings but have met the initial criteria for lender approval. This isn't just a campaign; it's a golden opportunity to streamline the path from interest to ownership.
By honing in on individuals already pre-approved for an auto loan, you're tapping into a segment ready to make a purchase. It's more than marketing; it's about facilitating a seamless journey for your customers. Showcasing your dealership as the go-to destination for their automotive needs.
As they experience the convenience and efficiency of your dealership's offerings, you're not just making sales; you're cultivating a clientele primed for long-term loyalty. The positive experiences translate into referrals, creating a network of satisfied customers advocating for your brand.
Let's turn potential into reality and drive success for your dealership. Ready to make every marketing dollar count? Let's connect!
